India was home to over a million artists and artisans who were responsible for there being a story to tell, for there being prosperity and for there being joy, even in times of agony. Today there are only a few hundreds left, and most of them are aging, and so is the tradition and skill they house.
In the recent yesterday everything is becoming increasingly non-personal. People are often struggling to build new brand everyday and to gift a loved one something truly special. Everyone's spending power and the culture too has increased, but they either have too many options (which is a curse) or too less (which also is a bane). Gifting or merchandises shouldn't be given out as a formality, but as a token of love and gratitude.
Indian artisans lack the support of technology, professional marketing, finances and most important of all, profiteering. The non-standardisation in rates and lack of quality check on materials have made people (especially Indians) wary of our own handcrafted products, making them turn to something non-Indian.
At Desiadda we wanted to address these issues and find a way to empower the artisans, keep the skill alive, preserve the tradition, offer unique and exquisite products for individual shoppers and corporate alike, offer a user-friendly shopping environment, innovate, standardise pricing, check authenticity and personalise gifts and merchandises so that together, we can in tote empower India...And our journey of a year has proven to be successful in this direction.
Adarsh Ramesh, an Electronics and Communication Engineer from SJCE came up with the concept and put a team together on the very day he finished his 8th Semester exam. The team consisted of Romika, Pradhan, Skanda, Arvind, Vijay, Narasimha, Shashank and Dilip. The team gradually expended to include over 20 interns, who surveyed each and every corner of Mysuru. The journey that began then has been a rewarding one. With many ups and too many downs, we have now reached a milestone, and we hope to take you all into Experiencing Tradition in the most breathtaking way.
Experience Store : To offer a curated range of exclusive products sourced from local artisans and to offer a better Touch-and-Feel of the Product: No. 31, Chamundi Hill Road, KC Layout, Mysuru - 11
Online Store : To provide authentic, artistic, creative and affordable gifting/home décor products and to offer a pleasurable, time-saving and intuitive shopping experience. www.desiadda.in
Shopping on Wheels : To help in better utilization of travel time by offering a selection of city specific souvenirs for travellers in the taxi
Corporate Gifting Consultancy : To offer hassle-free and effective branding, merchandising and gifting solutions at the comfort of their own corporate offices
Off-the-Shelves Micro Stores : Shelved products at hotels, taxi agencies and corporate offices so that all visitors to a company / city can take home a memory worthy of the place.
Thank you for your time. Do help us offer sustainable and effective online/offline platforms, services, methodologies and professional solutions for enabling artists, artisans, designers and producers to showcase their ware, while offering customers across various segments a unique, user-friendly and pleasurable shopping experience
And most importantly, start shopping today! #goDesi #desiadda